Location Location...Location - Riruta Gardens Apartments
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Location… Location… Location!

As real-estate continues to perform steadily as a sector in the country’s Capital, there is an
increasing move away from the traditional ‘areas of affluence’ and a move toward high
quality housing outside the so called ‘leafy suburbs’. What is behind it?

Affordable Housing

In this video, media personality Caroline Mutoko, known for her exacting high standards as a
diviner of good taste, takes us on a tour of a residential unit, taking the time to point out the
detail and attention that had gone in to the flat. While it is easy to identify such simple
elegance and refinement with a lifestyle doyen like Ms. Mutoko, it is not the association one
instantly makes with the phrase ‘affordable housing’. It is also easy to assume these flats are
adorning some historically rich neighbourhood like Kileleshwa, or Lavington.

Not so. Just 400 metres off Naivasha Road, this development serves to show that you don’t
need to be a millionaire to not just live in, but even OWN an elegant apartment thirty minutes
from the City Centre. Riruta Gardens Developments are a departure from the concept that
you must have (lots of) money to be a property owner. With unit prices not exceeding Kshs 8
Million and flexible financing options, this is a groundbreaking opportunity for investment.
With the real estate sector expected to see further growth on the 8.6% increase recorded
from 2017 to 2018, investment expert Caleb Mugendi believes that 2019 will be a good year
for making real estate investments. Indeed, with affordable housing listed as one of the ‘Big

The Big Four

Four’ pillars that President Uhuru Kenyatta has prioritised in his last term in office, there is an
expectation that buying a home will become something that is accessible to more Kenyans
in more areas.
While addressing stakeholders in the construction industry during the inaugural Construction
Industry Awards last year, Mr Charles Hinga, the Housing PS, intimated that at least 35
legislations, some on procurement, were set to be repealed to further ease access to
property ownership and development. This push, along with the improving infrastructure
(and access to the same) means that overall demand for the ‘leafy suburbs’ based on
location alone will begin to diminish, as affordable housing begins to blur the line with living
comfortably.

There is no doubt, of course, that the allure of living in a historically well off neighbourhood is
rather appealing, but the future is undeniably inevitable- comfort and affordability are fast
coming up behind, and overtaking, location as a primary concern for home owners and
developers.